Market News & Data

Hakuba land for sale with view of Japanese Alps and village

Why Global Investors Are Turning to Hakuba|Inside Japan’s Rising Land Market

Hakuba, Japan – July 2025 Nestled deep in the Japanese Alps, the village of Hakuba has long been known for its powder-rich ski slopes and alpine charm. But in recent years, a new kind of attention has begun to surround this mountain enclave — not from tourists, but from global investors. As property markets in the West reach saturation, and geopolitical uncertainties drive capital into stable...

Hakuba Land - hakuba valley ski resort featured 1500x842 1

Hakuba Land Market Snapshot — Q2 2025

Prices, Trends & a 32 % YoY Surge in Core Ski Zones 1 Executive summary Hakuba’s land market accelerated again in Q2 2025: the National Tax Agency’s roadside survey shows Wadano Main Road hitting ¥37,000 / m², up 32.1 % year-on-year — the fastest rise in Japan. At the village level, MLIT’s 2025 chika-koji (公示地価) data reports average commercial values at ¥29,800 / m² (+33 %)...